Digital Ad Company CPXi Raises $30M In Its First Outside Funding

TechCrunch

Digital media holding company CPXi is announcing that it has raised $30 million in new funding.

Founded in 2000, CPXi apparently raised no outside capital before this. The current round was a mix of debt and equity, and the money comes from the Business Development Corporation of America.

CPXi says it has four main divisions: bRealTime (programmatic ad tech), Simplixity (media execution), Affiture (affiliate network), and AdReady, a programmatic ad startup that CPXi acquired last fall.

As you’d probably guess, CEO Mike Seiman and President Jeff Hirsch said CPXi has changed significantly over the past decade. In part because it needed to stay profitable, the company has been “pivoting according to the landscape,” according to Seiman, with Hirsch adding that the new funding will enable the company to “stay further ahead of the curves.”

For now, programmatic ad buying seems to be the main focus and an area where…

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