With Revenue Up 2.4X In The Past Two Months, Instacart Lands In NYC


Instacart , the grocery delivery service popular in Chicago, San Francisco and other locations, landed in New York City today.

I spoke to Instacart this morning about the New York City addition, which it described as something of an evolution. Each city is unique in its makeup, design, weather and so forth, but it seems that New York City is more unique than other municipalities. To serve the market, Instacart employs a blend of people on foot, bike and car to serve the neighborhoods that it has picked as first roll-out zones.

Those ‘hoods are as follows:

Screen Shot 2014-03-26 at 4.14.15 PM

I won’t sound silly and try to to tell you what the names of those parts of Manhattan are. Users will be able to buy from Whole Foods at first.

Instacart told TechCrunch that its revenue has risen 2.4X in the last two months. According to its own math, Instacart has grown more in…

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