Video ad tech company TubeMogul files for IPO


Video advertising company TubeMogul filed an S-1 with the Securities and Exchange Commission (SEC) to go public Wednesday. The company, which is based in Emeryville, Calif., intends to raise $75 million through the public offering, and wants to list on the New York Stock Exchange under the stock symbol “TUBE.”

TubeMogul’s S-1 reveals that the company had revenue of $57.2 million in 2013, up from $34.2 million in 2012. It incurred a net loss of $7.4 million last year, compared to a net loss of $3.6 million in 2012.

The company has a bit of an interesting history that’s indicative of how the entire online video space has changed over the years: TubeMogul launched in late 2006 as a way for publishers to syndicate their videos across a wide variety of video platforms.

As the video platform space consolidated, TubeMogul shifted more towards an analytics service model, and eventually used…

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