The calendar is a small pivot for UpTo, which initially began as an app to integrate social events into existing calendar applications. Now the company has decided that rather than just develop a feature for calendaring, it’s going after the calendar market itself.
“When we originally started we focused less on the calendar… we were focused on the future tense and what’s coming up,” said UpTo chief executive Greg Schwartz. “Initially we were focused on all of this information. We want to give you not just your meetings and appointments, but everything else.”
The team at the Detroit-based company came up with the idea of visualizing the calendar as layers of different events. “We have 10,000 calendars we link to, and you can…
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