Twitter Partners With Billboard To Help Expand The Reach Of Music Conversations

TechCrunch

Twitter has announced one part of its new music strategy today, with a Billboard partnership that will result in the new ‘Billboard Twitter Real-Time Chart.’ The new tool will follow real-time conversation around U.S. music, monitoring mentions of artists, albums and songs being discussed both in the moment, and over time. That data will feed charts updated daily, and made distributable via Twitter Amplify, with custom charts for use in tweets themselves, as well as video clips of the weekly trends in music also distributable via Twitter.

Billboard.com will host the chart, which gives Twitter access to a new, more mainstream audience for the real-time data and conversations around music it’s seeing on its network, and the @Billboard official account will also tweet out the results. Twitter’s new head of music Bob Moczydlowsky, who took over in September after the previous Twitter Music strategy faltered, called the social network

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