Content marketing startup NewsCred isn’t just connecting marketers with freelancers anymore — through a new partnership program, it allows them to commission work from organizations like Getty Images and Visual.ly.
The goal of these content marketing programs is to help companies build their presence online and awareness among consumers, often with content that doesn’t directly promote the company itself. NewsCred was already working with media companies like Getty and Bloomberg on this front through its content licensing program.
But until now, NewsCred’s programs fell into two distinct buckets — customers could license and syndicate existing content from media companies, or they could go to The NewsRoom to commission work from freelancers. With today’s announcement, NewsCred is bringing those approaches closer together.
For example, co-founder and CEO Shafqat Islam told me via email that NewsCred customers can now send Getty photographers to a red carpet event or sports game to get…
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