Mobile Users, Women Shoppers Fuel India’s E-Commerce Boom


Among everything else that’s driving e-commerce growth in India, the ease of buying things sitting inside homes, avoiding the hazards of traffic snarls, worsening air pollution and finding a parking slot, will easily rank at the top, no matter how simplistic it sounds.

India’s e-commerce industry has seen its most action-packed period over past few months — several hundreds of millions dollars have been pumped in startups such as Flipkart, Myntra and Snapdeal, the world’s biggest retailers including Amazon, Walmart and eBay are scrambling to have their piece of the action, and two of the biggest players are close to crossing the magical $1 billion in gross merchandise value anyway. In fact, the country’s biggest e-commerce company, Flipkart has already crossed that milestone.

Indeed, India’s e-commerce market is projected to grow sevenfold to $22 billion in the next five years, as Internet infrastructure improves further, making it easier…

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