LinkedIn is introducing some new tools for businesses hoping to attract a following with their LinkedIn content.
First up, there’s a content marketing score, which measures the total effectiveness of a businesses’ LinkedIn content. It’s calculated by taking the total number of unique LinkedIn members who engaged with a company’s Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts, then divides that by the total audience of active LinkedIn users that you’d like to reach. In other words, it tells you what fraction of your target audience you’re actually reaching.
Is it basically a Klout score for LinkedIn? (That would be particularly amusing since Klout has reportedly been acquired by Lithium Technologies for $200 million.) Well, there are some parallels, but some key differences, too. For one thing, it’s only scoring companies, not individuals. For another, while you get to see how your score stacks up against your competitors…
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