Garmin had the world by the tail. With their amazing in-car GPS devices and great sports watches, it looked like things could only go up. Until every phone on the market got a GPS chip and Google mapped the world. Now, Garmin has to play catch up and they’re coming after one of the most popular wearables to date – the Fitbit.
Their new band, called the Vivofit, looks like a less-expensive Fitbit or Nike FuelBand. Garmin knows a few things about battery life so they got rid of bright OLEDs and LEDs and replaced them with a reflective LCD solution. Garmin knows a few things about busy weekend athletes so they’ve added a built-in battery that lasts for a year. They know a thing or two about runners so they’ve included a chest strap that monitors your heart rate.
And they know they have to get this product right…
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