Box Unveils First Standalone Product And New API Pricing At Inaugural Dev Conference

TechCrunch

Today at its Box Dev developer event in north San Francisco, Box, a cloud file storage and enterprise collaboration company, announced a number of product changes, new pricing schemes, and some new code.

Especially in light of its impending IPO, understanding what Box is up to matters. Let’s dig in.

Pricing And Growth

Financial quibbles aside, Box has grown quickly in terms of product usage. According to the firm today, there are now 35,000 developers working with Box in one form or another, and the company has now served 1 billion third-party API calls. It has also seen a 292 percent year-over-year growth in usage of third-party Box apps.

Not that any of that is surprising — cloud file storage and enterprise collaboration are growth industries.

Box has been growing its revenue at a quick rate using a per-seat pricing model. Today it introduced a new pricing schema for its…

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